Execute the Plan

Over 90% of marketers allocate their efforts inappropriately and leave money on the table. 

We help you know exactly which efforts pay off for you and what to expect from them. Marketing efforts we address include:


  • PPC

  • SEO

  • Email

  • Retargeting

  • Telemarketing

  • Category Design

  • Brand Strategy

  • Customer Experience

  • Web Design

  • Content Marketing

  • Sales Presentations

  • Channel Partnerships

  • Direct Mail

  • Radio

  • TV

  • Print Ads

  • Outdoor

  • Sponsorships

  • Hosted Events

  • PR

Performance Partnership

Our value-based pricing aligns our best interests with your best interests. When we hit the goal, we both win. When we miss the goal you get money back.

About the Client

Defenders is the only Premier Provider in the nation for ADT Home Security Systems, the most trusted brand in home security. DEFENDERS has more than 120 offices throughout the U.S. supporting and installing ADT-monitored home security systems.


Sells Group has helped DEFENDERS add more than 800 additional installed security systems per month. This has increased year over year growth for DEFENDERS by 22% and reduced their acquisition cost by 30%.

Services Applied

Marketing Consulting

Trigger Marketing Strategy

Data Analytics & Business

Performance Partners

Installs Per Month
Year Over Year Growth
Reduced Acquisition Cost

“Since partnering with DEFENDERS twelve months ago, Sells Group has been consistently delivering 800+ installs per month with one of the highest close rates in the industry, making Sells Group one of our top five largest business partners. These efforts create more than $20 million dollars in revenue per year for our company.”

Dave Lindsey


Start growing great customers today.

Let's Talk